The product below is listed for sale at on largest offering of grocery items on the Internet This article was originally published on Product Infomation for Entenmann's devil's food crumb donuts, 8 ct" 7203000131 Although consumer feedback was positive, sales dropped, and the company - like Entenmann’s - switched back to the packaging the company was known for. In 2009, Tropicana famously redesigned its recognizable orange-with-a-straw-in-it packaging to a less-iconic full glass of orange juice, causing sales to drop significantly, so they ended up switching it back.Įlsewhere, in the deli section, Hillshire Farm momentarily switched its lunch meat from red lids to tubs with clear lids in 2013, then reversed course. Other companies have been through similar controversial packaging transformations. We are happy that time has arrived and love that our consumers are excited as well.” “We made the change out of necessity in September 2021 - we experienced a material supply disruption caused by Hurricane Ida - and always planned to return to our original packaging. “Entenmann’s is thrilled to return to our iconic window boxes!” Maureen Sticco, vice president and general manager of sweet baked goods for Bimbo Bakeries USA, tells. “I always knew the Entenmann’s empire would overcome the devastation of Hurricane Ida.”Įntenmann’s parent company, Grupo Bimbo, confirmed to that the window boxes have indeed returned to supermarket aisles. “Want to thank for staying true to their word and bringing back the window,” they tweeted, adding the hashtag #welcomebackthewindow. I always knew the Entenmann’s empire would overcome the devastation of Hurricane Ida. Want to thank for staying true to their word and bringing back the window. Still, that didn’t stop customers from sounding off on social media about the change, which appears to have lasted through most, if not all, of last year. The facility that produces Entenmann’s packaging in Valley Forge, Pennsylvania was severely flooded when a dam near the facility burst, destroying 5,000 tons of packaging inventory and causing critical damage to the machinery that produced the boxes.Ī representative for Entenmann’s also said the emergency had “serious implications” for its supply chain and caused a brief disruption in product availability, and that the change was meant to ensure that customers could keep enjoying Entenmann’s Hot Cross Buns, Devil’s Food Crumb Donuts and everything else it offers, without interruption. “The clear cellophane ‘window’ that has showcased its donuts, cookies and cakes for decades will be temporarily replaced by a photo of the sweet baked goods inside.”Įntenmann’s also said that some products were to be placed in clear clamshell packaging.Īccording to the company, although there were no changes to any of its actual products, the shift in its look was in response to a material supply disruption caused by Hurricane Ida on Sept. “The next time you are shopping for your favorite Entenmann’s full-size products, you may notice the packaging looks a little bit different,” the statement reads. A 4 count box of Entenmanns Chocolate Frosted Donuts (Steve Cukrov / Alamy Stock Photo)
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